Archive: February 2010


  The Rent the Runway office is glittering today. I trudged in this morning, have just braved another NYC blizzard, to find our accessories buyer Becky (Jenn's sister and the inspiration for Rent the Runway) surrounded by jewels. As a born and raised New Yorker known for my all black ensembles, it's safe to say that no one here is more excited for the Dannijo Sparrow bracelet, the crystal and chain Janis Savitt necklace, or the Rodrigo Otazu cuff coming soon to Rent the Runway (and the Sex and the City movie!)  Becky and our stylists have been assembling all of the looks for our photo shoot next week so that everyone can accessorize it up through Rent the Runway starting in April.   It's been really important to us to assemble a group of the hottest jewelry designers around - from Kara Ross to Subversive to Badgley Mischka - so that you all can experiment with new brands and take your Rent the Runway look to the next level. We’re all hard at work making sure everything’s ready to go, but in the meantime we hope you’re as excited as we are. And for all you LBD ladies out there, get ready to add some bling to your black.   -- Lara   Read More
Growing up in the ’80s, Calvin Klein was first an affectionate association with Michael J. Fox in Back to the Future (one of my favorites!) and then a ubiquitous scent wafting from one middle school classroom to one Westchester mall. (Thank you ck1!)   Remove those memory caps and fast forward to 2010. Calvin Klein Collection is amongst the chicest brands out there with dresses so impeccably tailored and elegantly minimalist they take you far beyond the season. Led by design visionary Francisco Costa, the fall 2010 runway was inspired by 5 classic menswear pieces. This morning at the showroom, our buyer Derek and I were dazzled by revolutionary fabrics (rubber, stretch technical wool, hammered cashmere), sculptural shapes and the undeniably cool vibe the clothes emanate. Get ready for a new Calvin coming this fall. We know you’ll love it as much as we do! --Jenn   Read More

The Perfect Fit

For our first real RTR post, we wanted to give it to you straight. We know that renting the runway is new for all of you and that one of the bigger sources of anxiety is fit. We hear you! We’re working on evolving all of the fit info on our site so that you can better assess which dresses will work for you. In the meantime, here’s a little hint of what we hope to deliver– the 3 best dresses for our own body types. We hope these will help some of you, and for the rest of you, please reach out to our stylists anytime to find the top 3 dresses for your body type!   Jenn’s picks for taller, bustier, non-hippy types:     Jenny’s picks for petite, smaller-chested, athletic body types:     Read More

Welcome to RTR Insider

Hello Ladies of RTR! We're Jenn and Jenny - the co-founders of Rent the Runway. Starting Rent the Runway has been a dream come true and we feel incredibly happy every day to hear how our dresses are helping women around the country celebrate all the special occasions in their lives with a bit more pizzazz. We have an incredible, diverse (and growing) team here in NYC and we're hoping that this blog will help you all get to know a bit more of who we are, why we do the things we do and how exactly this whole fashion industry works (we're still learning!). Look out for a lot of glam, gossip and goings-on in the months to come! And, remember - every day is a reason to wear a dress!   Read More

Kwiat: Celebrity Engagement Rings

Brought to Rent the Runway by   Love is in the air… even in Hollywood, where love sometimes seems fleeting. Right now, there’s no lack of celebrities falling head over heels and saying yes! to love and a beautiful engagement ring!  But what kind of ring do you want? That depends on the woman, and we're spotting some trends emerging among the recently engaged.   Trend 1: Fancy shape diamonds are hot! While round diamonds have been the traditional choice for engagement rings for many years, we’ve recently seen a lot of interest in other shapes, like cushion cuts, emerald cuts, asscher cuts, ovals and radiants (which we in the biz refer to as “fancy shapes”).  For a woman who wants an engagement ring that’s unique, a fancy shape diamond is a beautiful choice. No question about it – this is one trend that’s not slowing down.   Celebs fans: Leann Rimes, Shania Twain, Reese Witherspoon, Hilary Duff, Katherine Heigl and Victoria Beckham.       Trend 2: Leading ladies are seeing color! To personalize your ring, consider using color as either a center stone or as accent stones around a center. Sapphires and rubies are very popular and also make a good choice because of their durability. And who could possibly say no to a colored diamond in yellow or pink (gasp)!   Celeb fans: Carrie Underwood -12 carat yellow diamond, Jessica Simpson- bright red ruby, Kate Middleton- Princess Diana’s divine oval sapphire.       As they prepare for their 2011 nuptials, Hollywood’s leading ladies are embracing love and setting some trends. If you’re thinking about your engagement ring, ask yourself – is your style classic, modern or vintage? Just remember to drop a few hints for your special someone. Celebrity or not, proposing is a leap of faith and it sure would be nice for him to know if you’re a “classic round” or a “vintage cushion”. Ahh love… isn’t it grand? All rings featured are from the Kwiat Bridal Collection. If you’d like to learn more about Kwiat and view their exquisite assortment, please visit!   Read More
Brought to Rent the Runway by Cheree Berry Paper At Cheree Berry Paper, our passion lies in helping couples create a personalized wedding stationery suite that feels like their own and stands out from the run-of-the-mill wedding invitations. These are our top five tips to figure out how to interject your personalities into your wedding paper and create a fun and unique set of wedding stationery.          5 Fun Ways to Incorporate your Style into your Wedding Stationery 1. Hidden details! We love incorporating unexpected and hidden details into the invitation suite. If you have a pattern on your invitation, it is always fun to hide your initials in the pattern! Do not use your married monogram yet - use your first name initials (it is etiquette-proof)! You’ll be surprised by how many of your guests will love and notice these small surprises.     2. Similar Interests? Do you and your fiancé share a mutual love of food, running or music?If so, let it show in your paper! One couple had golf clubs and golf balls hidden in the border of their wedding invitation. If you love food and wine consider backing your invitation in real cork! Or showcase your pet under the reply envelope flap…   3. Customize your postage stamps!  Don’t forget that the first thing your guests will see when opening your save-the-date or invitation is the envelope. Create custom postage stamps that compliment the invitation design or use vintage stamps that represent you as a couple or your wedding location. 4. Use your venue/location as inspiration! Whether you are getting married in Vermont, Las Vegas, or on the beach in the Hamptons, use your location and its unique details to help inspire your wedding stationery. Check out the barn invitation for a Vermont wedding and the library reception card for a wedding at the Boston Public Library!     5. Embrace your favorite color!  Many brides and grooms shy away from color in their invitation suite because it feels less “traditional.” However, you can most definitely incorporate pops of color even if you want your invitation set to feel formal and traditional. Incorporate your favorite color in more-subtle ways such as a colored reception card or hand painted edging on the invitation.   Do not be afraid to tell your stationer about you as a couple. The more info we know the more we can help create the perfect stationery suite for you!   To check out Cheree Berry's Paper and learn more about them, visit!       Read More