Archive: March 2010
Springtime’s here and you know what that means; time to schedule your pedicure so you can show off your polished toes with all the fabulous sandal styles out there! Check out OPI’s latest colors like my faves Red My Fortune Cookie and Suzi Says Feng Shui!     If you’re looking for some cute spring sandals to showcase your color of choice, my little secret is DSW.com for great designer named shoes without the hefty price tag. Check out this must-have cut out wedge available in black, taupe, and grey for a peek of where my toes will be getting their kick this spring! P.S. This sandal is the perfect match for the Graphic Shoulder Dress from Robert Rodriguez! -- Blaire     Read More

It’s Official!

  First, we were four and we were homeless. Last June, when Jenny and I hired our first teammates - Derek and Lara - for Rent the Runway we were working out of Cosi sandwich shops and on a classy day, an occasional West Village coffee shop. Then we subleased space from an architecture firm that we found by getting lost on our way back to the elevator after a Brian Reyes appointment. For 6 long months we crammed more and more team members and interns into a space meant for 4. We got to know our co-workers (a little too well!) and got to know that architects don't talk to each other much during the day - thus making for a pretty awkward neighborly relationship given all the laughter and pep happening over on the RTR side. Finally on January 15th, we moved into our own space - and painted one of the walls hot pink, in honor of the type of company I've always dreamed of working for. True story: I actually dreamed of working in an office with comfortable couches and a hot pink wall about a year ago and now unbelievably it's a reality! And finally today, we got the true marker of real company status - a door sign. Until now, we've had a crumbled piece of paper posing for a company i.d. But today, it's all stainless steel official - and here's the team (part of it!) in front of the sign. A very, very proud day for me! -- Jenn Read More
While most of our Rent the Runway girls are busy juggling a social calendar that includes weddings, dates, black tie benefits, baby showers, and more, I know there are some of you out there for whom all that still seems a million miles away. You're thinking spring break, senior spring, and most importantly, PROM!   It's been a while since my last Prom, but I still remember how important it is to find the perfect dress. My best friend and I spent countless weekends driving all over the state Massachusetts in my Volvo station wagon on a mission to locate the most important fashion statements of our 18 year old lives. RTR is a high school fashion dream come true - designer dresses within reach and you don't even have to blow five months of gas money (as one of our members recently pointed out). Vicki and I would have absolutely died to arrive at Prom in a dress by our favorite Project Runway designer or in one that had walked down the red carpet!   The RTR Stylists have recently been swamped with girls seeking advice for Prom. Since we haven't been to prom in quite some time, I thought we should bring in someone who has. Enter Zoe; a Junior from CA and self-proclaimed fashion lover. Zoe rented an amazing Alice + Olivia Gold One Shoulder Sequin Dress for her winter formal and she has since been logging onto RTR daily to find the perfect prom dress.  Below are Zoe's top picks for prom- what are yours? -- Brooke   Robert Rodriguez Black Label Bright Bodice Gown My personal favorite, it combines a classic gown style with beautiful twists and folds of silk chiffon and a dramatic "tail." The details are impeccable and the color is bold but just right for prom.   Mark & James by Badgley Mischka Shimmy It Mini This dress was designed for dancing! Not for wallflowers, its sequins and shine will call attention to you with every shimmy and shake.   Christian Siriano Coastal Print Ruffle Dress Forget the double-take. This fun yet sophisticated dress will make you the recipient of quadruple-takes! Not your typical prom dress, this oceanic stunner has asymmetrical ruffles trimmed with eye-grabbing silver sequins.   Nicole Miller Keyhole Goddess Gown   I can't take my eyes off this dress, and no one will be able to take their eyes off of you, either. What's not to like- it shimmers, it's pink, and it's the grown-up Disney princess's dream! Read More
Introducing Stylist Tips from RTR! Starting today, we’re offering something extra on our blog- every day fashion tips from our talented team of stylists here at Rent the Runway. Check out RTR Insider regularly to get the scoop on the hottest trends, our shopping secrets, and personal style tips!   Our first one comes from me – here’s my spin on how to make one of our dresses your own. Tell us how you’d wear it in the comments. I’ll pick my fave and send one lucky commenter a $25 gift certificate. Bring out the inner fashionista by mixing floral prints with stripes. Rent our Twelfth Street by Cynthia Vincent Spring Fling Floral Dress and add this awesome TopShop striped blazer. Finish the look off with these to die for modern heels from Urban Outfitters for the ultimate look this Spring! -- Blaire                               Read More
Prabal Gurung has been nominated by the Council of Fashion Designers of America (CFDA) for the Swarovski Award for Womenswear. We are so proud of him and have loved his designs ever since his first Fall 2009 collection. Check out all the nominees here. Go Prabal! --Derek Read More

Celebrity Chic: Ali Larter

Featured Dress: Brian Reyes Watercolor Wonder Dress                                    Couldn’t resist the opportunity to share one of our newest styles (and one of my faves) out on the town with Ali Larter. Who do you think wore it better? -- Lara Read More
Fantastic color, enticing labels, an array of fabrics… this magical experience is what we have tried to recreate at Rent the Runway, enabling each woman to access all of these fantastic styles.  When the dresses aren’t in the hands of a lucky fashionista they are hanging in our own luxury closet which is conveniently located inside of a dry cleaner in NYC!  Slate NYC (www.slatenyc.com) is our eco-friendly dry cleaning partner where we warehouse all of our dresses. Working out of a dry cleaner enables us to get our dresses out to customers looking like new every time as quickly as possible.   While the world of fashion may appear ultra glamorous, there are definitely moments packing boxes, checking in new inventory, and organizing our dress racks that bring me back to reality in a big time way.  Luckily I have come up with 5 easy tricks to surviving life at the dry cleaners which conveniently also serve as apt life lessons:   Leave your Louboutins at home! (Actually this only applies at the dry cleaners) Bring the UPS man cookies. Bribery is always a good tactic. Packing tape serves as great nail polish remover. Dress with less (clothing that is) – it is always 20 degrees hotter inside the dry cleaners but what a great excuse to show some skin. Handling dresses definitely counts as exercise. So yes, shopping is a legitimate excuse to skip the gym.     --Jenny Read More

Ode to Missoni

After Paris, I traveled to Milan (which despite it’s reputation for being a concrete jungle) I actually love. Perhaps I’m biased by the pasta, but Milan has such a warmth and passion seeping from its narrow streets.   I had the incredible opportunity to meet with Vittorio Missoni – one of the patriarchs of the Missoni clan - at the brand’s incredible showroom in Milan. The showroom was once an umbrella factory, which was converted to have almost a greenhouse-like effect – bright, airy and super chic. As you can probably guess, Missoni is indeed coming to Rent the Runway in late summer. There was just so much to choose from – prints and dresses galore.   Comment back and tell us which styles you love and we’ll be sure to order them for you.   P.S. If you haven’t seen it yet, check out Missoni’s latest ad campaign – it’s AMAZING and all about family. Talk about communicating the essence of the brand and making you feel that Italian warmth. --Jenn       Read More
An hour lost in sleep is an hour gained in style. Spring is near and once the rain clears on the East Coast, I’m ready to shed my winter layers. As party season approaches, here are my picks for Spring:   Christian Cota’s Daring Deep V Dress: I have been dying to wear this since Derek picked it out last fall. This perfect printed dress is definitely accompanying me to one of several upcoming events: the only question is whether it’s a party in April or a rehearsal dinner in June. Most likely both.   Doo.ri’s Glass Print Dress: Another fabulous print that’s been calling my name. This dress is perfect for my best friend’s bridal shower in May.   Mark & James’ Shimmy It Mini: Speaking of weddings, I have three bachelorette parties in May. While I specialize in LBDs, something different would be nice and this sparkly number should do the trick.   What will you be wearing this Spring?  --Lara Read More
The shows may be over, but Rent the Runway continues to make waves in Paris. In addition to Nina Ricci and Preen, Jenn just informed me that we’ve also signed Carlos Miele! Miele’s sexy styles will be sure to add some fire to Rent the Runway this fall!   Check out these pics from the showroom:                                     And as a special Friday treat, enjoy this amazing quote from AnOther via Fashionista.com:   If you could wish for one change in the world what would it be? “That everybody could afford my shoes.”-Christian Louboutin   --Lara Read More