Archive: March 2010

Adventures In Paris

Since Saturday, Derek and I have been immersed in all that is Paris Fashion Week – placing orders with new designers for Rent the Runway, socializing with our U.S. designer friends, trekking from one appointment to the next in the freezing cold (not fun!) all while sporting our 4 inch Louboutins – the most useful gift a newly minted girl in this business can receive! A few observations from the epicenter of the fashion world:   1) Nina Ricci is one of the most beautiful brands in the world. You heard it here first, but Nina Ricci is coming to Rent the Runway and let me tell you, these dresses are to die! Nina was our first appointment of the week and I was taken aback by the buzz in the showroom – over 8 buying appointments were going on simultaneously alongside a visit from Vogue.  Though instead of being overwhelming, it was quite efficient – models grazed the floor in fall collection garb, enabling us to see and get inspiration from looks we may not have gravitated to before. Look out for a stunning black and grey rosette mini skirt we selected, perfect for a first impression.   2) Every building is a wonderland. Almost every appointment would begin with a palatial old door off a windy alley – once opened, even the most unassuming building might open to a gorgeous inner courtyard, a cobblestone entryway or another feature that makes my small NYC 1-bedroom feel entirely blasé. Here’s Derek and I in one of these inner courtyards – in this one Commes de Garcons was showcasing their collection.   3) Estefania Lacayo is the chicest woman on the planet. She does not like attention but it has to be said.   4) Colette is the place to see and be seen. For those of you who don’t know, Colette is a fabulous Parisian store where the industry comes to shop, socialize and “eat” lunch at the café downstairs. Though I think Derek and I are the only ones who were really eating (rather redefining how much bread (for me) and sweets (for Derek) two humans can consume in a day). To the women of Paris: espresso does not equal lunch.   5) Preen is the new Herve Leger. I’m not taking anything away from Herve Leger because I love it and it’s fabulous (and I especially love Kim Livek our sales manager there!) but I absolutely fell in love with Preen in Paris. I had been spotting it at Intermix in NY and loved the bold hues (no one does a better acid yellow) but to buy the collection in real life is incredible. Look out for bodycon dresses by Preen this fall on Rent the Runway!       -- Jenn   Read More
After the Oscars, we know you’re all craving some star style. So who better than Rachel Zoe to select her favorite trends from the Oscars and bring them to life on Rent the Runway?   Rachel was responsible for dressing Cameron & Demi – definitely 2 of the best dressed on the red carpet. And now she’s helping us make celebrity style accessible - check out her selections below!   If you want to get all of Rachel’s amahzing finds, sign up for The Zoe Report, her daily newsletter, by clicking here.                                           -- Lara Read More
Rent the Runway’s gearing up for the Oscars and in honor of tomorrow’s ceremony we’ve created our own awards. These are some of our faves but we hope you’ll tell us which ones you like in the comments!                      Best Dress                                      Best Dress                                           Best Dress                for channeling                                    to make your                                     for rejoicing you're                 Spring Break                                      ex jealous                                          not a bridesmaid                                         Best 3rd date                                                       Best Dress                                            Dress                                                              to get that                                       (wink wink!)                                                        promotion   Read More

The Big Bling

We met Amanda when she came to interview Jenny Fleiss and I for NY1 before New York Fashion Week (watch it here Amanda was a fireball of energy about the upcoming fashion shows she'd be attending and about our company (and I have to admit that I LOVE people who love Rent the Runway!). She proceeded to buy a subscription package from us - so that she could dress up for every day of Fashion Week and on the last day, she called us and told us the exciting news. Amanda's boyfriend had proposed to her the night before and had surprised her with two Herve Legers from Rent the Runway. Talk about a guy with style - I feel a new engagement trend coming on! Here's Amanda very newscaster style on Rent the Runway -   "Rent-the-Runway has become the most important staple in my wardrobe. With the season pass, I was able to wear a new designer dress every day during fashion week WITHOUT having to dig into my savings. My now fiancée is hooked too- the night he proposed he surprised me with 2 dresses he ordered from RTR so I could wear my favorite design by Herve Leger (in a new color!!) on one of the most important nights of my life"    - Jenn Hyman Read More

Behind the Scenes at RTR

The best part of Rent the Runway is that every day is an adventure. Today is one of my favorites – it’s a photo shoot day.   On photoshoot days, we've got a whole team styling each look from head to toe, writing and editing copy, and we're jamming to a fantastic playlist compiled by one of our amazing stylists. The models are here, the makeup and hair are styled, and the photographer is on his game. Best of all, the accessories look fabulous! It’s our first time shooting the models with our gorgeous jewelry and we couldn’t be happier. Here’s a sneak peek of what’s in store – Anton Heunis, Lee Angel, Citrine by the Stones, and oh so many more...   --Lara   Read More
Featured Dress: Catherine Malandrino Lucky Charm Dress     This daring emerald green stunner from Catherine Malandrino is featured on Alicia Keys on the cover of this month’s Gotham Magazine. Styled to perfection with bold gold jewels, you can reserve this style now for your next night on the town!  -- Lara Read More
Introducing: Dress Diaries (because every dress has a story).   Style Spotlight:  Quia Querisma, Dallas tastemaker and Rent the Runway devotee.  By day, Quia is a fashion writer for the Dallas Shopping Examiner and regular contributor to the Dallas Observer, but by night she’s a fierce fashionista on the Dallas fashion, arts and entertainment scene.   Daria: When did your love affair with fashion begin? Quia:  It’s funny because my mom has always been into fashion and would dress me in Liz Claiborne Kids and Jordache jeans.  But I think I first really started paying attention to fashion in 8th grade.  In fact, I spent all of my allowance on clothes.  Bell Biv Devoe was big then and it was all about colorful, urban style.  I remember I wore Reebok Classics and had two different colors and I’d wear one of each at the same time – one was mustard yellow and the other was purple!   D:  Wow.  That’s commitment.  And how would you describe your style today? Q:  It’s chic but practical and always pulled together.  Like yesterday, I went to meet a friend for lunch and the weather was terrible so I wore my purple pea coat, skinny jeans, tall boots and a newsboy cap.   D:  Who are your favorite designers? Q:  Shoes: Giuseppe Zanotti.  Clothing: Nicole Miller, Karen Millen, Max Azria   D:  Which has been your favorite RTR rental so far? Q:  The Badgley Mischka Beaded Sweetheart Dress I wore to Kenny "The Jet" Smith's All Star Celebrity Bash during All Star weekend here in Dallas.  It was stunning.   D:  Anything else you want our members to know? Q:  For anyone who is worried about renting, customer service is always helpful and the process is much smoother than you’d think!   To chat with a stylist, click here.   --Daria   Read More