Fashion Week Chronicles with Peter Som & Wella

Have you ever wondered what really goes on behind the scenes at NYFW? We partnered with Wella Professionals and founder of, Katy Altas, to take us backstage and show us how all of the creative genius collaborate to create the looks for these incredible shows!
Read on to read Katy’s story, straight from behind the scenes at the tents!

Fashion Week Chronicles with Peter Som, Wella Professionals and Rent the Runway!
This Fashion Week, I had the incredible experience of getting to observe Wella create the hairstyle for the Peter Som NYFW show! I was so lucky to get this rare glimpse behind the scenes — there’s nothing quite like getting to see firsthand how these beautiful looks all come together. Between watching Peter do last minute alterations to each piece, to seeing Eugene Souleiman, Wella’s Global Creative Director, create an amazing, urban messy knot, it was so inspiring to see so much creative talent working together seamlessly.
Screen Shot 2013-09-20 at 3.33.35 PM
Peter described the collection as “surf style meets downtown,” so the hair had to feel urban and grungy, but still romantic and sophisticated.

To re-create the look:
- Spray Wella Professionals Ocean Spritz at the roots, and blow out hair upwards to create volume.
- Pull hair into a high ponytail and twist it into a knot (not a bun), leaving the ends slightly sticking out for an incredibly cool, raw vibe
- Pull a few pieces of hair out of the knot to create a little messiness and imperfection (perfect for the downtown surfer girl).
- Finish with a little Wella Professionals Oil Reflections for shine!

While I was backstage, I also got to try a few of the amazing Wella products that were used to create the look for the show! My absolute favorite was Wella’s newest product, Oil Reflections, which was used to add the perfect touch of shine to the models’ hair. It’s a lightweight oil that conditions and nourishes hair, and it was the perfect product to finish off the Peter Som look (and for any fall beauty routine)! (Bonus points: it also smells incredible!)
Screen Shot 2013-09-20 at 3.30.40 PM
Screen Shot 2013-09-20 at 3.24.47 PM
As the icing on the cake, I picked out a gorgeous Herve Leger dress from Rent the Runway to wear to the show! I wanted to stay on trend for this season, so I looked for a black and white print dress, and just couldn’t resist this one. The sexy cutouts were an added bonus — perfectly in for this fall! I felt totally glam as I slipped into my front row seat and waited for the show to start.
Screen Shot 2013-09-20 at 3.27.20 PM
Screen Shot 2013-09-20 at 3.27.34 PM
The collection was just incredible — graphic prints and patterns, sleek crop tops, and lots of bold black and white. Now the hardest part is waiting for all these pieces to hit the stores!
- Katy Altas,