Behind the Seams: Jay Godfrey

A celeb-favorite, New-York based designer Jay Godfrey creates pieces that epitomize everything sleek, sexy, and sophisticated. He knows how to accentuate the female figure, and we’re thrilled to add his contemporary pieces to our Rent the Runway collection. Take a peek behind the seams to learn what inspired his Fall 2011 line, why he doesn’t like trends, and more.



Tell us the story behind your latest line.

Fall 2011 is inspired by the personal style of former French Vogue editor-in-chief, Carine Roitfield.  I had such a good time going through hundreds and hundreds of images of her.  I love her disheveled elegance, unadulterated sex appeal and her love affair with animal prints and lace.  These images inspired the fall 2011 collection through and through.



What is something you dream of achieving but haven’t yet?

It’s always fun to dream.  In particular, I have always wanted to design a menswear line.  My idol, Tom Ford, has mastered both men’s and women’s, and one day, I hope to have a successful men’s collection that is part Keith Richards and part Charlie Watts.



How would you describe your own style?

My personal style is a little uptown (read: tailored) and a little downtown (read: messy).  I love mixing it up by wearing a quirky tux jacket with a t-shirt, jeans, and a scarf (always).




What is your favorite fashion trend right now?

I don’t really like trends, to be honest :) I like eternal style.



What was your proudest moment as a designer?

My proudest moment as a designer was the first time I went out and saw someone wearing one of my dresses.  It was a regular human being (i.e. not a celebrity) and I really was tickled by the fact that this person paid money for something I created!  To this day, I still get excited by that.




If you could give advice to aspiring designers, what would it be?

Start out doing what you do best!  Master it, and THEN spread your wings into other categories/areas.  This is what all successful designers like Ralph, Donna, and Calvin have done!


Jay Godfrey Emerald Colorblock PonchoBlack Animal Jacquard DressJay Godfrey Blue Painter Stripe Dress