Behind the Seams: Tibi

 

WIN A FABULOUS FALL WARDROBE FROM TIBI & RENT THE RUNWAY

To celebrate the launch of Tibi's new e-commerce website, Tibi and RTR are offering you the opportunity to win a $1,500 gift certificate to use on Tibi.com. Enter here now!

_____________________________________________________________________________

 

If you're a girl about town interested in looking modern and chic but forever searching for that breezy quality women dream about, Amy Smilovic's Tibi is the brand for you. Her 2011 collection did not disappoint, with party frocks and head-to-toe looks that have us craving warmer weather. We went behind the scenes with Amy to learn more about her inspiration, what's new in 2011, and why she'd take a time machine to the 70's. — Lara 

 

Amy's Inspiration

 

What inspired your Spring 2011 collection?

I was inspired very much by the update of American Classics.  I became obsessed with the movie “Leave Her To Heaven” starring Gene Tierney.  She just looks beautiful and so put together.  And I really wanted to reflect that in the collection – make something that is incredibly chic and classic, but still very young, cool and wearable for today.

Models at Tibi

 

What new concepts or materials did you introduce in this collection?

We worked with so many different fabrications – texture was extremely important – suede, leather, laser cut, tweeds, cotton crepes.  I was searching for items that would look structured yet with total ease – fabrications that looked comfortably washed but still finished and elegant at the same time.

 

Which part of the design process do you like the best?

I always love traveling to Paris after the shows and absorbing what’s going on in Europe.  I love the sense of style in Paris and Milan, and just how truly the entire population seems to be obsessed with style and design.  It’s just such a part of their way of life – an incredible appreciation for things that are beautiful.

Tibi Spring 2011 Collection

How is the Tibi brand growing in 2011?

We’ll continue to grow our swim category – I think it’s a very natural offering for us.  And our new shoe collection looks amazing – I die to wear every item in the collection.  We produce it all in Italy, so needless to say the quality is insane.

 

If you could sit front row at a fashion show for any designer in history, who would it be and why?

Any of the European designers from the 1970s.  We were just at the Louvre and they had an exhibit on YSL, Chloe and others from the early 70’s – and footage from the old shows – what productions – the models were actresses, so fun and totally campy at the same time.

 

How do you celebrate finishing a collection?

I really don’t have a whole lot of time to celebrate. My husband and the kids go out for a fully indulging dinner right after the show. And I’m always off to Paris the following day to fabric shop for my next collection.  My design team comes with me so we celebrate together over Falafel in the Marsais. When we return, we’re off and running for Fall 2011.

 

If a girl was going to purchase her first Tibi piece, what would you want it to be?

Irene’s look (white lazer cut top, lazer cut shorts, flats, and the suede coat with oversized pockets) – look 5 from the collection – it’s so chic and modern, on trend but absolutely not trendy, and each individual piece will take you so far.

 

Look 5 from Tibi's Spring 2011 Collection