A Further Look at Prom

The creation of our prom look book was one of the most fun projects we’ve worked on to date.  We kicked things off by teaming up with our friends at Seventeen Magazine, queens of the teen scene.  Next, we brought on some of the most amazing designers with dresses and jewels to die for: Badgley Mischka, Catherine Malandrino, Nicole Miller, Robert Rodriguez and Chamak.


ShoeDazzle completed our looks with prom-chic shoes and Lancôme stood ready with mascara in hand to glamify our models. The only things missing were a genius with a camera and a hair stylist extraordinaire.  Enter Martin Scott Powell and Jon Reyman!


Rent the Runway Prom Look Book Seventeen Magazine


We first noticed Martin Scott Powell’s work in Vice Magazine and once we saw his fashion week coverage, we knew he was the perfect man to capture the spirit of prom – RTR style! When he agreed, we almost died inside. We almost died again, when we got the tear sheet.  These were some of our favorites.


Rent the Runway Jon Reyman Seventeen Magazine Prom  Jon Reyman Rent the Runway Seventeen Magazine


Jon Reyman, former Artistic Director of the Aveda Advance Academy in New York, is known for his incredible styling on runways worldwide.  Certainly, anyone with Oscar de la Renta, Milly and Michael Kors amongst his clients could deliver the perfect updo.


Martin Scott Powell Rent the Runway  Martin Scott Powell Rent the Runway Prom Look Book


The result?  Success!  Thanks to everyone who made the prom look book a special piece of RTR!  Check it out here and let us know what you think!


Rent the Runway Seventeen Prom Look Book