Rent the Runway at Boutiques.com

Unless you’ve been living under a fashion rock, you must have noticed the launch of a fabulous site yesterday – Boutiques.com – Google’s answer to personalized shopping and search.  To be honest, I’m not much of a Googler (as much as any person who uses a computer on a frequent basis can be a non-Googler); I tend to know the urls of all my favorite online haunts AND I prefer plain-old chic to tech-geek. That said, boutiques.com has me changing my tune. The site combines the best of ShopStyle.com, Polyvore and Amazon and it allows me to connect with sites where I love to shop like net-a-porter and Saks. Specifically, I can create my own online boutique customized to my personal style. Girls – it’s not often I’ll give an endorsement of another shopping-related site (selfishly) so this is BIG.

 

Boutiques.com hasn’t opened up rental as a category quite yet – but hopefully they will so all of you can determine which wow-looks you’d want to rent the runway for that special occasion and which  wardrobe staples you'd prefer to purchase. The Boutiques.com launch party last night brought a little bit of Palo Alto to Hudson Street, which made the event refreshing. Any event that sports the Olsens, Isaac Mizrahi, Tom Florio, the fabulous teams from Milly, Catherine Malandrino, and Tibi, plus a tattoo artist and Kelly Osborne is bound to be fun! See a favorite photo below from a live chess board Google had set-up in the middle of the party and one of the Google girls wearing Rent the Runway – which they all did. – Jenn Hyman

 

Live chess board!

 

Rent the Runway at Boutique.com Event

 

One of the models wearing our Tracy Reese dress!

 

Rent the Runway Boutique.com Tracy Reese dresses