This weekend RTR hosted its first ever Runway Rep College Capstone weekend in NYC. Twenty Runway Reps flew in from around the country representing schools such as Harvard, NYU, University of Georgia, University of California, Roger Williams, Case Western, University of Colorado, Penn State, and many others. The weekend was jam packed with fun filled fashion activities for the girls.
Our Runway Reps are the face of RTR on Campus. They market RTR on their campuses and introduce other college girls to the Cinderella experience at a young age. These young women build Facebook pages, blogs, hold fashion shows and other events on campus that encourage girls to rent the runway and fall in love with designer brands.
We wanted to reward the Runway Reps for all of their hard work this year on campus and put together activities that gave them the opportunity to learn about the fashion industry and more about behind the scenes at RTR. Some highlights from the day included a designer session with Christian Siriano, a Badgley Mischka brand presentation held by Heather Cloud, a Spring fashion preview led by our very own fashion team, a tour of our warehouse and dinner in the Meatpacking district.
Part of the day involved brainstorming sessions where the Runway Reps were able to share best practices with each other and work on generating new ideas to bring back with them to their respective campuses.
We currently have 150 Runway Reps on over 50 campuses and are looking to expand this to over 150 schools in the next year. Thanks to all of the Runway Reps that were able to join us this weekend. It was truly an amazing experience! –Becky