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After many requests, we've added new designers to our roster. Welcome Yumi Kim,Lilly Pulitzer, Parker, Trina Turk and Lauren Merkin to the dream closet! Read More
Brought to Rent the Runway by AisleDash.com’s Brooke Showell.     Not only must they look lovely in coral satin and dance a mean Macarena, they'll keep you sane and smiling from the engagement to the afterparty. Whether it's just one sister or a gaggle of gal pals from all different stages of your life, your bridesmaids will be among your biggest supporters on the big day. Choose them wisely.   1. Determine the size There is no hard and fast rule as to how many attendants you should have (a good estimate is one attendant for every 50 guests), but consider the approximate size of your wedding in relation to the bridal party. Also, keep in mind that the number of bridesmaids and groomsmen does not have to be perfectly even and consider your budget: more ladies means more bouquets, bridal-party gifts, hair and makeup styling and anything else you plan to provide.   2. Consider the relationship Sisters, sisters of the groom, and other close relatives such as a favorite cousin get priority. Such gestures are greatly appreciated and may help avoid any potential conflicts or hurt feelings. When it comes to friends, consider the nature of the relationship and the person's role in your life. Also, consider how the women you're considering get along with each other. Two cousins engaged in a lifelong feud may make matters difficult for the rest of the bridesmaids (and you).   3. Think about her situation If a friend is moving to another country, starting a rigorous graduate-school program, recently unemployed or maybe even getting married herself, it might not be a great time for her to devote herself to your wedding. If being a bridesmaid doesn't work out, she may prefer to be involved with another way, such as giving a reading during the ceremony.   4. Don't feel pressured Almost every bride will have that one person whom they feel they should ask to be a bridesmaid but really just don't want to. Before you give in to the fear of hurting someone's feelings, think about what you want and figure out a tactful way to make that happen. Most importantly, don't let anyone invite herself into the bridal party -- after all, it's your wedding.   5. Be prompt and considerate Of course, you'll want to spread the good news of your engagement before you even think about the bridal party. Do not extend any official bridesmaid invitations until you have given it some thought and are absolutely sure of the decision, but don't put it off forever, either. Friends and family who suspect they're in the running will want to know whether or not they should start practicing their processional walk -- and you'll be able to put any bridal-party anxiety behind you and move on to other aspects of wedding planning.   For more on how to choose your bridesmaids visit Aisledash.com   Read More
This content is brought to Rent the Runway by Emily Post   Marriages not only mark the uniting of a couple—they also involve the merging of two families. Certain family members may be given specific roles within the wedding, but it's fine to assign roles—or not—to best fit your particular family. The authority on etiquette shares a breakdown of family members’ traditional roles and responsibilities.     Mother of the Bride The mother of the bride may help her daughter in many different aspects of planning, such as scouting out venues, managing the guest list, and finding the perfect dress. She traditionally has the honor of choosing her outfit before the groom's mother. The mother of the bride attends the bridal shower and rehearsal dinner and typically heads up the receiving line at the reception.   Father of the Bride The bride's father may co-host an engagement party with his wife. They have the first pick on the date, if the groom's parents also want to hold their own party. The father of the bride is traditionally the one to escort her down the aisle (although this is not always the case). He may also give a special speech during the reception and have a dance with his daughter.   Mother of the Groom Generally, the mother of the groom should defer to the mother of the bride. That said, she may offer to help with different aspects of the wedding preparations. The mother of the groom may wish to initiate get-togethers with the bride and her family prior to the wedding. She should consult with the mother of the bride before planning her outfit. The mother of the groom should attend the bridal shower, if possible, and any other pre-wedding parties. With her husband, she is the traditional co-host of the rehearsal dinner. At the reception, she stands in the receiving line and may dance with her son.   Father of the Groom The father of the groom traditionally hosts the rehearsal dinner with his wife. As host of the event, he kicks off any toasts given that evening. He may also give a speech at the reception and stand in the receiving line.   For the full list including the grandparents, siblings, children’s roles and more, click here.       The Emily Post Institute promotes etiquette in America and around the world.  Acting as a social civility barometer, EPI elucidates new manners for today's world based on core values of honesty, respect, and consideration. To read more, click here!           Read More
Calling all College Fashionistas- apply for Rent the Runway’s Spring 2011 Runway Rep Program!   Rent the Runway is expanding our Runway Rep internship program to more than 20 additional campuses this spring and we’re currently accepting applications. If you’re a marketing maven with a go-getter attitude and entrepreneurial spirit, we want you to help promote Rent the Runway in your school. Runway Reps will ignite RTR on campus through PR, social media, promotions, events, and word-of-mouth.         As a Runway Rep, you’ll receive professional mentoring to help build your resume, earn credit to Rent the Runway, compete for cash prizes, and earn the opportunity to apply for summer internships with Rent the Runway in New York City.     Interested candidates should e-mail bh@renttherunway.com and include your name and school in the subject line for more information and a copy of the application.  Don’t forget to check out our You Tube video here to see our current Runway Reps in action!                        Read More
This content is brought to Rent the Runway by Emily Post   Congrats! You’re engaged. But now what? The authority on etiquette shares the next five steps to help you celebrate appropriately.   Photo from Merci NY Engagement Shoot   1. Share the good news Your parents-and any children you may have from a previous union-should hear the news first. Then comes other relatives and close friends. Whether you do it in person or over the phone, do it yourself. Those closest to you will no doubt be hurt to hear the news second hand. Never announce an engagement until a former union has been dissolved, whether by divorce or annulment.   2. Meet the parents Your engagement should not come as a shock to your parents. Obviously, it's a good idea to get acquainted while you're dating. Your engagement certainly signifies a change in the relationship with your fiancé's/fiancée's parents. Now's the time to lay the foundation for a positive bond with your future in-laws. This is also when the parents of the bride meet-or at least make contact with-the parents of the groom. Traditionally, the groom's parents call the bride's parents to introduce themselves and extend an invitation to meet. However, that first contact can also be made by the bride's parents.   3. Make the guest list & set the budget Your budget is the determining factor for the shape, size and fanfare of your wedding. But you cannot decide the type of wedding you will have until you have some idea of the size of the guest list. The easiest way to cut costs is to narrow your guest list.   4. Pick the date The time of year you have your wedding is a key consideration. The most popular months for weddings are June, September, August, May, October and July. Popular wedding sites will be at a premium in terms of availability and cost during these times. Those who want an outdoor wedding will want to be married in the warmer months. If guests will have to travel to attend your wedding, you'll want to select a date that's convenient for traveling.   5. Don't forget the three C's Not clarity, cut or color. We're talking about consideration, communication and compromise. How you handle your wedding plans can foretell how you will handle the other major decision of your life together. Along with the stress that will accompany the big decisions and little details should be a sense of adventure and fun. You are celebrating one of the most joyous milestones in your lives. Do so with a focus on consideration, communication and compromise and the process is sure to be smoother.     The Emily Post Institute promotes etiquette in America and around the world.  Acting as a social civility barometer, EPI elucidates new manners for today's world based on core values of honesty, respect, and consideration. To read more, click here!     Read More

Make Over Madness

Brought to Rent the Runway by Seventeen Magazine   Prom dress? Check. Perfect date? Check. Bling? Check. Now it’s time to glam it up with hair and make-up! Seventeen Magazine let’s you try all the make-up and hair styles right from your room! Upload a photo of yourself and start to experiment with your prom look.   Have some fun in the salon with these virtual hairstyles and makeup looks. Plus, try on celebrity beauty styles! This is the look we created, but click here to upload a photo and experiment for your star studded prom!   Inspired? If you want to see more about prom from Seventeen, click here!   Read More

Fashion Show Round Up!

Athens, Georgia is officially our most fashionable college town this fall.  Our rock star team of runway reps at the University of Georgia has ignited RTR on campus with girls renting for everything from game day to winter formal.  We interviewed Runway Rep Team Manager, Mary Mitchell to learn more about their initiatives on campus including the philanthropy fashion show that kicked off the semester in style. Below are Mary Mitchell’s tips for planning a fashion show on your campus.   1 Partner With a Great Cause Team with a student run philanthropy that your campus is passionate about and allow all ticket proceeds to go to that cause. UGA HEROs involves more than 2,000 students and the fashion show raised over $1,000 for the organization.     2 Book a Cool Venue When traditional on campus locations were already booked for our date, local artist Stan Mullin donated his fabulous art studio barn for the fashion show.  We improvised to create a runway using tea lights and borrowed chairs from our sorority houses.     3 Model Casting We invited one representative from each sorority volunteer to model so that their entire chapters would come out to support them! We also worked with student fashion organizations on campus that have experience in casting models.     4 Styling and Production We partnered with Boulevard, a local fashion magazine to produce the fashion show and run all back stage production.  A local salon also donated stylists to get the models runway ready.   5 Music and Entertainment The fashion show is a short 15-20 minutes, so we invited a local band to open the night. Their performance was followed by a live DJ that spun for the actual catwalk show.       6 Programs and Swag Bags We printed programs to highlight all of the designers featured in the show, the models walking, and the organizations that donated their services.  We even placed swag bags in the front row, so the first students to arrive would get an extra treat.     7 Celebrity Guests Surprise guests are a great perk to any fashion show. We invited four football players to escort models down the runway for game day looks.     8 Public Relations We worked with our student newspaper and many local fashion blogs to promote the event and increase awareness about RTR and our cause.     9 Results Rentals in Athens have continued to increase each month after the show, so all of our hard work and planning paid off!     Read More

10 Things We Love 12.13.10

1 Our First Clearance Sale You've been asking for a long time, and now the day has come. Own a piece of our collection - try something new or buy your favorites. We must admit, our employees scored some greal deals themselves. Here's some of the pieces we've snatched up - go get 'em!   2 Ear Warmer Headphones Our resident expert Jenny assures us that this is the best gift you can get for a runner! 3 Holiday Giveaways - Part 1 Since its the holidays, we've got not one, but two amazing ones you can enter. First, we've teamed up with BeautyBar.com - the perfect place to find your beauty favorites or discover new luxury brands - to get you gorgeous for the holidays with a $1000 giveaway. To enter, you'll need to make sure you're logged out of RTR and then login here.   4 Holiday Giveaways - Part 2 Our second giveaway is easy to enter - skip over to our facebook page here and enter to win an $1000 gift card to Rent the Runway. We're also giving away 10 smaller gift cards of $50 each, so there's plenty of prizes to go around.   5 New Herve Leger Just in time for NYE, we've got 6 new styles for you to love. Check them out and reserve them now because we can promise you they'll go faster than you can say "Smoking".   6 Joelle's Desserts Not only is everything Joelle bakes to die for, but her goodies make for excellent holiday gifts. Our Stylist Rachel recommends the blondies.   7 Animal Mittens From the Union Square Christmas Fair - perfect for Secret Santa!   8 Time Stands Still This Broadway drama is a welcome respite from movies.   9 Brunch at Cabrito Three drinks for $9? Check. 10 Brooklyn Flea Located in an old bank in Brooklyn, the building itself is pretty amazing and the shops (located on the main bank floor where the tellers sit and downstairs in the vault) are pretty cool too.     Read More

Did You Win?

Thanks to everyone that participated in our TweetChat yesterday! It was great to get to chat with our members and –our favorite- give holiday advice. We promised to give one of our lucky tweeters a $50 gift card for joining our chat and we have chosen… Y_Sophisticates!   Congrats to Y_Sophisticates for winning the TweetChat gift card and to thank you for joining us! What did you think of our TweetChat? –Jenn and Jenny     Read More
We love when you send us pictures of yourself rockin’ RTR- point blank. Every time a picture is received we crowd around each other’s desks to see how the special girl looks. The pics are so amazing we wish we could make them part of the site and now, we are! (Cue drum roll…)   Introducing the Style Awards! Each week we will be selecting one of you fashionistas as a winner of our Style Awards and posting your picture on RTR Insider.  Got tons of compliments at the wedding you attended? Won prom queen in RTR? Did your beau comment on how amazing you looked? Show us how you wear our dresses and accessories and send your picture to ShareRTR@renttherunway.com.   We can’t wait to see your style! –Jenn and Jenny         Read More