10 posts categorized "Campus Couture"

RTR Runway Rep Weekend

This weekend RTR hosted its first ever Runway Rep College Capstone weekend in NYC. Read More

UGA’s Oscar Party

We had a great time hosting our very own Oscar viewing party on Sunday and have to share just how we made it happen. Read More
Rent the Runway is all about Cinderella moments. Alexandra, one of our runway reps at the University of Georgia takes us through the life of her Valentine's Day rental in this Dress Diary story. Read More

RTR Fashion Show & Her Campus BC

Back in December, Brittany Lewis and her roomate launched the BC chapter of Her Campus Magazine. Their next feat was putting together the launch party. We teamed up with them to help produce the hottest fashion show BC has seen! Brittany knew she was in for an amazing show as soon as the RTR dresses arrived.   Here she is with her favorite models of the night!                    Read More
RTR rocked the runway this past Saturday at the Textbook and Tickets Tour sponsored by Chegg and Battle of the Bands.   The crowd was cheering as NYU’s hottest coeds modeled our hottest looks to open the show for Chiddy Bang. Jack Threads, our favorite men’s streetwear shopping club, partnered with us to dress the dudes.   The models worked the downtown edgy looks with a side of rock star spunk. Our glam squad put on the finishing touches.  Lancome wowed us with eyelashes that touched the ceiling and Arrojo Studio created hair styles with power. Here's some backstage shots mixed with front row fashion - enjoy! --Brooke                   Read More
Calling all College Fashionistas- apply for Rent the Runway’s Spring 2011 Runway Rep Program!   Rent the Runway is expanding our Runway Rep internship program to more than 20 additional campuses this spring and we’re currently accepting applications. If you’re a marketing maven with a go-getter attitude and entrepreneurial spirit, we want you to help promote Rent the Runway in your school. Runway Reps will ignite RTR on campus through PR, social media, promotions, events, and word-of-mouth.         As a Runway Rep, you’ll receive professional mentoring to help build your resume, earn credit to Rent the Runway, compete for cash prizes, and earn the opportunity to apply for summer internships with Rent the Runway in New York City.     Interested candidates should e-mail bh@renttherunway.com and include your name and school in the subject line for more information and a copy of the application.  Don’t forget to check out our You Tube video here to see our current Runway Reps in action!                        Read More

Congrats Tri Delta

Thanks to every sorority that invited friends! Tri Delta had the most invites and scored some RTR cash. Ladies, take advantage of it and make sure you use it towards your rental for New Years- it’s right around the corner!   Read More

Fashion Show Round Up!

Athens, Georgia is officially our most fashionable college town this fall.  Our rock star team of runway reps at the University of Georgia has ignited RTR on campus with girls renting for everything from game day to winter formal.  We interviewed Runway Rep Team Manager, Mary Mitchell to learn more about their initiatives on campus including the philanthropy fashion show that kicked off the semester in style. Below are Mary Mitchell’s tips for planning a fashion show on your campus.   1 Partner With a Great Cause Team with a student run philanthropy that your campus is passionate about and allow all ticket proceeds to go to that cause. UGA HEROs involves more than 2,000 students and the fashion show raised over $1,000 for the organization.     2 Book a Cool Venue When traditional on campus locations were already booked for our date, local artist Stan Mullin donated his fabulous art studio barn for the fashion show.  We improvised to create a runway using tea lights and borrowed chairs from our sorority houses.     3 Model Casting We invited one representative from each sorority volunteer to model so that their entire chapters would come out to support them! We also worked with student fashion organizations on campus that have experience in casting models.     4 Styling and Production We partnered with Boulevard, a local fashion magazine to produce the fashion show and run all back stage production.  A local salon also donated stylists to get the models runway ready.   5 Music and Entertainment The fashion show is a short 15-20 minutes, so we invited a local band to open the night. Their performance was followed by a live DJ that spun for the actual catwalk show.       6 Programs and Swag Bags We printed programs to highlight all of the designers featured in the show, the models walking, and the organizations that donated their services.  We even placed swag bags in the front row, so the first students to arrive would get an extra treat.     7 Celebrity Guests Surprise guests are a great perk to any fashion show. We invited four football players to escort models down the runway for game day looks.     8 Public Relations We worked with our student newspaper and many local fashion blogs to promote the event and increase awareness about RTR and our cause.     9 Results Rentals in Athens have continued to increase each month after the show, so all of our hard work and planning paid off!     Read More
Our warehouse has been shipping countless packages to college campuses this fall thanks to our Runway Rep ambassadors.  Runway Reps are student marketing mavens who promote RTR on campus through philanthropy fashion shows, PR, and social media campaigns. Together, they’re putting places like Athens, Georgia and Princeton, New Jersey on the fashion map!    Meet a few of our reps and find out what they’re wearing to the hottest college parties. Want to be a runway rep?  Tell us what you’re wearing in the comments and why RTR should bring the runway rep program to your school! -Brooke   Amanda, University of Kentucky, 2011 Major: Marketing & Management Style: Simple, Girly, & Pink Party: Delta Zeta Christmas Date Party What I’m wearing: Milly Prim and Proper Bow Dress and Chamak Pearl Bling Bangle Set.          Caroline, University of Alabama, 2013 Major: Public Relations Style: Modern, Structured, Neutrals Party: Kappa Alpha Order's Convivium Weekend What I’m wearing: Mark & James by Badgley Mischka Sea of Sequin Shift and Badgley Mischka Art Deco Bling Cuff.            Nikki, University of Georgia, 2011 Major: Marketing Style: Boho Chic Party: New Year's Eve What I’m wearing: Tibi Confetti Sequins Dress and Chan Luu Gwen Wrap Bracelet.             Tevia, Princeton University, 2012 Major: International Relations Style: Detailed, Preppy, Timeless Party: Ivy Club Winter Formals What I’m Wearing: Temperley London Mini Corry Dress and Ted Rossi Paprazzi Flash Cuff.           Giselle, University of Southern California, 2011 Major: Communication/Journalism Style: Glamorous, Sophisticated, Sexy Party: Vegas formals What I’m Wearing: Herve Leger Golden Girl One Shoulder Dress and Chamak Gold Glitz Bangle Set.              Read More

Getting Schooled In Fashion

I’m on the road for our second Rent the Runway college tour and this time I ‘m heading further south to UF, UGA, UA, and Vanderbilt. In preparation for my trip, I thought I’d share some scenes from our inaugural college tour that took Jenn, Jenny, me, and 200 of our hottest dresses to UNC, Duke, UVA, and SC. Our Runway Reps organized a variety of amazing events on campus - from trunk shows to fashion shows.  Gaggles of gorgeous girls came out to try on new designers and book looks for game day (yes, dresses are de rigueur for football games), rush, date parties, formals, and all of their upcoming events.  –Brooke     What’s a college girl to do when you’re not allowed fraternize with boys or go out for 4 nights during sorority recruitment? Throw the ultimate ladies only event: a Rent the Runway fashion show and trunk show offering up fall’s hottest trends on Carolina’s hottest women. Jenn, Jenny, and our UNC Runway Reps welcomed over 300 girls who came out for our soiree at the Franklin Hotel.    Here’s our bevy of beautiful models before and after the show. It’s true what they say: Carolina girls really are the best in the world.      Read More